(This particular dress is found in the JRs section for prom. $218 Serendipity Prom A 16 yr old with that neckline??? I don't think so.)
Each time my nieces buy a dress for a formal occasion, they end up having to have it altered to adhere to any type of modesty standards. We're not talking about crazy, out of touch, pioneer modesty or anything. Their mothers just prefer not to send them on dates with hormone driven teenage boys in little more than a loin cloth.
Being a clothing retailer, I decided to look online at a wholesale fashion mall for a dress for my niece. After searching through 300+ dresses, there was not one that met her needs. How is this possible?
There are a few online retailers that have emerged to try and fill this void in the clothing industry. And while I applaud their efforts, they seem to have missed the mark in some areas. First of all, many of them are extremely expensive ($200-$500), and frankly I'm not willing or able to make such a purchase for something that will be worn once. Now I am somewhat educated in the area of manufacturing, so I realize that unless something is mass produced it is expensive to manufacture. On the flip side, I cannot purchase something unless it is reasonably priced. Secondly, while there are some girls that like to wear princess dresses after the age of 12, many teenagers are looking for something more modern. I did come across a few that were either stylish or well priced, but had an extremely hard time finding a dress that was fashionable and affordable.
(This "Nettle" dress is cute, but comes with a high price tag of $250. LatterDayBride)
Now I know that I may get a lot of flack from those of you that say your daughters loved their highpriced princess dresses, and it was "worth the money". I encourage you to lend me your comments and thoughts. But from where I stand, the industry could use a makeover.
So good luck to all my nieces this year and in the years to come. And may God help me when it's my turn to find a prom dress for my daughter, 13 years from now.
(For those of you who may not know about these modest online retailers: here are a few. Judge them for yourself. You may find something that fits your needs. LatterdayBride, Beautifully Modest, Jen Clothing, Totally Modest, Great Lengths, Modest Prom)